The concept known as "worse is better" holds that in software making (and perhaps in other arenas as well) it is better to start with a minimal creation and grow it as needed. Richard P. Gabriel
Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius - and a lot of courage - to move in the opposite direction. Albert Einstein
The purpose of software engineering is to control complexity, not to create it. Pamela Zave
Dealing with complexity is an inefficient and unnecessary waste of time, attention and mental energy. There is never any justification for things being complex when they could be simple. Edward de Bono
The best design is the simplest one that works. Albert Einstein
A complex system that works is invariably found to have evolved from a simple system that worked. A complex system designed from scratch never works and cannot be patched up to make it work. John Gall
Simplicity is the ultimate sophistication. Leonardo da Vinci
Steve Jobs
Perfection is finally attained not when there is no longer anything to add, but when there is no longer anything to take away. Antoine de Saint-Exupéry


We are a small development shop based in Berlin, focused on creating effective, simple and beautiful solutions. We specialize in Python and Django, but we also use tools like Wordpress or Drupal if it's a better fit to get the job done.

PROJECTS (jQuery, Sphinx) / (Django, Postgres) / (Django, Postgres) / (Django, Postgres, Postgis, elasticsearch, PJAX), (ICMS), (Django, Postgres)